HYPE

HYPE is directed as an anime retailer.  The store will feature all kinds of anime merchandise, clothing appeal, exclusive figurines, video games, promotion, etc.  Bring the best shopping experience for all kinds of anime fans and will serve a helpful customer service to answer and help consumer needs.  In addition, there will be a bar extension, and serving you state-of-the-art Japanese liquor breweries to welcome your visit.    

HYPE MAIN LOGO.png

Solution

HYPE supports the anime community around the globe.  
Providing excellent quality control and feedback for our 
customers.  Offering refunds and exchanges upon request on damaged items.  Serving every customer the best weekly discounts on various items from current to rare merchandise.  From video games to clothing appeal.   

roman-denisenko-S8Q26Ju_sHc-unsplash.jpg

Tone and Style

Showing off generic/metallic vibrant colors and patterns to display in store.  It will display a touch of blues, violets and reds, mixing a gradient hue to the store decal.  Setting a fun, exciting, and engaging type of public atmosphere between shopping and enjoying premium liquor at the bar.  The customers will get hyped towards a new anime, trending on a streaming platforms.  Typefaces would have a feel of European and Japanese style design.  Mix from an anime show to “Times New Roman” font touch.    

kevin-wenning-W-CHPQLN1LI-unsplash.jpg

Target Market

The ideal audience HYPE would welcome ages 18-39, and up (age restriction 19+ in Canada, 21+ in the USA for bar access).  Fans who’ve watched different anime series and show interest in cosplay, live action, modern, and original anime. 

tim-mossholder-tq8Cuap8_wY-unsplash.jpg

Competition


HYPE focuses on delivering the cutting edge business direction that no other competitors like Hot Topic has ever done before.  Delivering products raging from rare products and serving the best Japanese liquor in the world.  

dex-ezekiel-IxDPZ-AHfoI-unsplash.jpg

Tagline

Screenshot 2021-04-17 174158.png

ThumbnailsSketches

Thumbnail Sketches HYPE.png

Rough Work

HYPE LOGO CONCEPT 2.png
HYPE LOGO CONCEPT 1.png
HYPE LOGO CONCEPT 3.png

Final Wordmark

Primary

HYPE MAIN LOGO.png

Black

HYPE%20MAIN%20LOGO%20BLACK_edited.jpg

Secondary

HYPE MAIN ALT LOGO.png

White

HYPE%20MAIN%20LOGO%20WHITE_edited.jpg

Greyscale

HYPE MAIN LOGO GREYSCALE.png

Brand Identity

HYPE BRAND IDENTITY.png

Brand Package

HYPE T-shirt mockup Colour on White BG.p
HYPE T-shirt mockup Colour on Black BG.p
HYPE T-shirt mockup Colour 2 on White.pn
HYPE T-shirt mockup Colour 2 on Black.pn
HYPE Shot Glass.png
HYPE Tall Glasses.png
HYPE BRAND BAG MOCKUP.png
HYPE BRAND BAG MOCKUP 2.png

Retail Space / Logo Applicaton

HYPE STORE FRONT.png
HYPE STORE FRONT 2 .png

Website

HYPE_Landing_Page.png
HYPE Landing Page Mockup
HYPE_Content_Page.png
HYPE Content Page Mockup Tablet 2.png
HYPE Content Page Mockup Tablet 2 Scroll
HYPE Content Page Mockup Tablet 1.png