Image by Gradienta

Brand Story

Since 2015, I have been on an ongoing journey to figure out what my brand identity is and how it symbolizes me.  Back in 2017, I started a graphic design program at George Brown College.  This field of study got me interested in learning about a variety of elements to use in design.  I, Anthony J. D’Avella am the proud owner and creator of my brand: Iron Ratchett. My new and improved Iron Ratchett logo embodies my brand identity: a bold take on gaming and pop culture;  a strong statement that is cutting-edge and fresh.  I take initiative in directing this creative energy into showcasing to my clients my skill and incorporating the techniques that I have learned into my works.   Since the beginning of my journey of graphic design, I have worked on multiple projects, including commission work for my friends, clients, as well as individual work for my brand.  I am currently interested in freelancing projects where I can fully utilize my creative energy from Iron Ratchett into new endeavours.  I have a passionate goal to communicate with clients through prompt emailing, calling, and social networking, and in-person meetings with a view to exceed their expectations on production progress and produce a spectacular final result.   My current and future clients are individuals and groups who are interested in pulp culture, gaming, music, and mainstream content, all culminating into a perfect design that I can create for them.  My Unique Selling Point is that I can provide comfortable, passionate, and tailored service to bring to life my client’s ideas and visions.   My main demographics include young adults aged 18-20, 20s, 30s, and upward.  I am happy to provide responsive one-on-one meetings and fast communication.   I provide comfort, efficiency, and reliable service to my clients.  I facilitate the realization of their dreams and help them to surpass their expectations.  Innovation is what carries out the continuous progression of ideas, keep moving forward!  

New Wordmark 2021- Present

When I was first designing my brand, I began looking into video games and movies that inspired me to show a visual representation of my aesthetic.   I ended up taking my favourite Marvel superhero "Iron Man" and the video game character "Ratchet" from the Ratchet and Clank franchise by Insomniac Games, and combining them into one identity: Iron Ratchett.

My goal was to represent the best characteristics of these two characters, namely, courage, strength, and motivation. 

 
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Images showing "Iron man" from Marvel and "Ratchet" from Ratchet and Clank franchise

 

Next, I started to get some creative visuals in my head. These included geometric shapes, symmetry, and bold colours. I  converted these visuals into thumbnail sketches that were a mix between acronyms and wordmark ideas.  From there, I decided which sketch suited me the most and started to refine the wordmark design.

 

After refining the wordmark, I finalized the design to make it a more geometric and bold typeface.  This showed more consistency and a more aesthetically pleasing proportion.  I tweaked the design with different adjustments, such as transitioning from black & white to adding hue and saturation.  Also, an alternative version of my brand featured an E-sports logo on Twitch.tv.  I began presenting the wordmark in various merchandise and social media platforms.  

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Thumbnail sketches & rough work

 

Wordmark Development

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Iron Ratchett Alternative Logo
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Merchandise

Iron Ratchett Brand Black T-Shirt Mockup
Iron Ratchett Tote Bag Mockup
Iron Ratchett Brand White T-Shirt Mockup
Iron Ratchett Backpack Mockup

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